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Do you have a face that epitomises all that is best about this
country’s delicious food and wonderful farming industry? A face
that conveys the characteristics of which we are proud -
wholesomeness, hard work, integrity, a sense of tradition, healthiness
and a bright future.
The organisers of British Food Fortnight
have teamed up with Farmers Weekly magazine to find a 'face' to front
this year's British Food Fortnight.
The winning person's face
will feature on the tens of thousands of ‘Love British Food’ posters
that are displayed in shops, pubs, restaurants and schools during the
national food promotion
If you think you or a friend has that
face, we would like to see a photo. You may be a ruddy-cheeked,
60-year-old farmer with sideburns; a 21-year-old fresh faced
agricultural college student; a farmer's wife; or a teenager,
passionate about forging a career in the countryside. If you
think you have the face to front this campaign, the organisers would
like you to get in touch.
A rather special judge will be
helping to pick a winner from the shortlist - PR guru Max Clifford!
The agent-to-the-stars is a big supporter of British food and farming
and will be giving the benefit of his huge public relations experience
to select the face that is right for British Food Fortnight.
The winner will be 'unveiled' at British Food Fortnight's launch event
in central London on 22nd April in the presence of the BBC’s Hairy
Biker chefs and a V.V.I.P. They will receive a £300 Great Inns
Gift Voucher, allowing them to stay in any of the 22 independently
owned, historic Great Inns across the UK and sample award winning
menus, using the freshest, regional produce and locally sourced
ingredients.
Alexia Robinson, organiser of British Food
Fortnight, says: “The best people to promote British food are those
who produce it. Most advertising campaigns have a ‘face’ to
front them whether it is Cheryl Cole promoting L’Oreal or David
Beckham promoting Gillette. So far British food doesn’t have a
‘face’ and we want to change that. We are looking for someone
with the glow of the countryside on their cheeks, mud under their
nails and a smile that comes from satisfaction of a job well done;
someone who makes us feel proud of the food Britain produces and will
encourage people to make a bigger effort to buy it.”
HOW TO
ENTER
Please email a photo of yourself or a friend to Farmers
Weekly fwfarmlife@rbi.co.uk.
Include a line or two about yourself, explaining what your connection
with farming is, along with a contact number. Entries close 26
March.
MORE INFO
To see a copy of the poster on which the
‘Face of British Food Fortnight’ will feature,
click here
You can find out more about British Food Fortnight,
which runs from 18th September to 3rd October, at
www.lovebritishfood.co.uk.
Find out more about the prize at The Great Inns of Britain’s
website www.greatinns.co.uk
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